JUL 2024 - PRESENT

• Scaled organic social growth, achieving a 16% monthly growth rate on Instagram and a 5x increase in Facebook community engagement through narrative storytelling

• Supported and managed multi-channel creative rollouts, overseeing end-to-end scheduling and publishing across TikTok, Meta, and YouTube to ensure platform-specific best practices, timely and consistent releases

• Produced motion graphics and gameplay edits to scale creative output for global marketing suites

• Analyzed creative performance via recurring social audits, using data to iterate on visuals and improve regional reach and engagement

• Collaborated cross-functionality between departments, regional account managers, game designers, and marketers to align campaigns and craft visuals that balance performance and brand cohesion

AUG 2023 - MAR 2024

• Designed high-performing creative assets that increased CTR on TikTok and CVR on mobile ad networks ads

• Analyzed weekly trends on TikTok and App Annie for a well-informed creative direction

• Streamlined interdepartmental communication for faster, more effective strategy alignment

• Led the production of narrative-driven video content, significantly increasing output and engagement

APR 2022 - JUL 2023

• Conceptualized visually appealing graphics for print, social media platforms, and online live streams; with a top viewership of 67.5k on TikTok and close to 7K followers on Twitch

• Ensured brand consistency across 5 social media platforms

• Assigned tasks to 4 in-house team members and 4 global VFX/GFX freelancers

• Created visually appealing 5 digital collectible collections (0.027 ETH per collectible) for the gaming community; resulting in all being sold out within 5 days

• Launched creatives for community events per month; both digital and on physical space

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NOV 2021 - JAN 2022

• Produced 2D animations with educational content; communicating medical information visually for broader audience understanding

• Created storyboards, character designs, and motion sequences with Adobe Creative Programs

• Created promotional graphics and comics with the brand’s characters consistently across platforms

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JUL 2021 - DEC 2021,  Singapore

• Produced 3D animations for a 10-episode educational series, simplifying complex topics through engaging visuals

• Collaborated with a team of animators using Autodesk Maya and add VFX on After Effects to bring concepts to life

• Refined sequences based on feedback to align with creative and client expectations

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JUL 2020 - JUL 2021,  Singapore

• Ideated creative concepts and designs for digital and print campaigns, resulting in a 15% increase in engagement and brand awareness

• Managed multiple projects simultaneously, ensuring brand consistency and adherence to client guidelines

• Produced innovative creative assets for AR/VR games & Instagram Filters

• Cooperated with multiple clients and artists with notable projects such as;

  • NYC Zendyll AR Performances @ Somerset, Netflix Indonesia Space Sweeps Instagram Filter, AltARed State for Singapore Artweek 2021 | #SGARTWEEK, Seletar Mall Chinese New Year AR/VR Mall Exhibit & Instagram Filter, JD Sports ‘Winter Wonderland’ & ‘Never Stop’ Instagram Filter